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Malaysia Airlines Announces Record Net Profit of RM876 Million for Q209
Malaysia Airlines announced a net profit of RM876 million for its second quarter ending 30 June 2009. This represents the highest ever quarterly net profit recorded by the airline. This profit offsets Malaysia Airline's RM695 million net losses in Q109, leading to a first half net profit of RM181 million. Due to the recovery of oil prices since 31st March 2009, Malaysia Airlines' fuel hedging losses of RM640 million in Q109 has been reversed with a RM1.3 billion gain in Q209. Since the beginning of the year, the airline has implemented aggressive sales campaigns to deal with the worst crisis facing the industry. It has successfully increased its load factors to 66% in Q209, a double digit growth of 10% compared to 56% in Q109. In response to the growing demand with domestic load factor up to 69% at Q209, Malaysia Airlines has increased capacity by 6% by adding more aircraft for the domestic sector.
 The airline also made substantial load factor gain for its international routes with loads up 11% to 65% compared to 56% in Q109."We are managing well in this crisis. While the operating environment remains tough, the load factors have increased due to our aggressive strategies to boost sales. On the domestic front, more passengers are travelling with us. "On the international routes, we have performed better than the industry average as we are less dependent on the front end," said Managing Director/ Chief Executive Officer, Dato' Sri Idris Jala.He added, "Our forecasted booking numbers for the second half of the year are encouraging. With the loads on an upward trend, we will now be able to work on increasing the yield." The airline has aggressively pushed sales by offering various fare promotions ranging from Everyday Low Fares, Weekend Specials, Malaysia Airlines Travel Fair, and the MAS Stimulus Package which offers 9 fare options covering all classes of travel. From January to June 2009, internet sales at www.malaysiaairlines.com grew 82% or RM272 million compared to the same period last year. The MAS Stimulus Package which was launched on 15 April this year has registered sales amounting to over RM93 million. Recently, Malaysia Airlines launched the ASEAN Pass. Since the soft launch of the pass on 1st June, 5,000 passes have been sold, generating RM1.2 million in revenue. "We will continue to push hard with some 15 sales campaigns planned for Malaysia and over 30 for international. We will also be ramping up our advertising spend for the rest of the year," he also said. To date, Malaysia Airlines Corporate Sales Programme has 1,120 corporate clients which are expected to provide revenue of some RM400 million. Some 80% of these clients which are mainly multinationals and Government Linked Companies are in the top 30 FTSE Bursa Malaysia KLCI. "We expect the economy to recover next year, and are looking forward to take delivery of our new B737-800 in 2010 to capture the expected growth. We are reviewing the aircraft requirements according to supply and demand, and realigning our capacity to tap into the growth in demand. "We will increase our frequencies into key ASEAN capitals, South Asia, China and offer more flights to certain points in Australia. "In the Middle East, we are looking at expanding our services into at least 3 new destinations. We are currently in the process of finalizing these details," Jala said. He added, "We will remain focused on what truly matters – bringing in the sales, and preparing to capture the growth next year. These are challenging times but when the going gets tough, the tough get going. We will emerge out of this, stronger, more resilient and a winner." In July 2009, Aviation Week announced Malaysia Airlines as one of the top 3 airlines in the world (together with Singapore Airlines and Lufthansa) capable of weathering the current crisis.
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