Malaysia Airlines Low Fares Assures Value and Great Choices for Customers
Malaysia Airlines low fares are offering customers value and choices resulting in full control of their travel experience by launching 4 new fare options for economy class travel. The 4 fare choices - MHlow Fares, MHbasic, MHsmart and MHflex, are currently available for domestic travel with international travel planned for February 2009. Malaysia Airlines Managing Director/ Chief Executive Officer, Dato' Sri Idris Jala said, "We are all multiple type travelers depending on the occasion and our new fare options have been customized to cater to the different travel needs. "For example, a young and up and coming executive who is going to climb Mount Kinabalu with friends, can choose MHlow Fares as that offers up to 70% discount. "But if his company is picking up the tab for a business trip, he can buy MHflex as that is the most flexible ticket and gives him 125% Enrich miles accrual.
 "This means the customer decides. The standard ticket with fixed offerings has gone with the wind. The traveler now has full control over his travel experience as he can choose what services he values and pays accordingly."Likewise, if this executive wants to enjoy Malaysia Airlines low fares discounts but can only firm up his plans closer to his date of travel, he can go for MHbasic which offers up to 50% ticket discount and only requires 14 days advance purchase. On the other hand, if he and his family are heading to Penang for a shopping and eating spree, MHsmart is the perfect choice as it provides baggage allowance of up to 25kg.In developing the fare options, Malaysia Airlines conducted extensive research and benchmarked against best practices adopted by 21 airlines across the globe. "We thoroughly researched all the fares options offered by these airlines, looking into what they offer, how they packaged them, we went into all the details. The result – 4 fare options have been packaged carefully to ensure clear, transparent pricing and benefits, offering customers' value for money. "We are very proud to be one of the first airlines in Asia to launch these Malaysia Airlines low fares options which puts control in the hand of the consumers," Jala added. Malaysia Airlines low fares Value Fares is one of the many initiatives Malaysia Airlines has launched this year which demonstrates the national carrier's commitment to provide customers with value and choices. "Everyday Low Fares, and All Inclusive Low Fares were about giving customers value for their money. Customers loved the choice of low fares and travelling with a 5 Star airline. The proof - our internet sales improved by RM450 million," he said. Just like Everyday Malaysia Airlines low fares and All Inclusive Low Fares, Value Fares will boost domestic tourism by encouraging more people to travel. The 4 fares choices - MHlow Fares, MHbasic, MHsmart and MHflex, differ in ticket discounts, purchase requirements and benefits; with MHflex offering the most benefits and as its name implies, flexibility. MHlow Fares offers up to 70% ticket discount but the ticket must be purchased online at least 30 days in advance. MHbasic offers up to 50% ticket discount and requires 14 days advance purchase. For those who require more flexibility and added conveniences, MHsmart offers 75% Enrich Miles and baggage allowance up to 25kg. Tickets can be bought 7 days before departure. Tickets for MHflex can be purchased anytime, bookings can be changed at no extra cost and customers enjoys 125% Enrich miles accrual. Customers will also continue to enjoy all the 5 Star services that Malaysia Airlines have always offered as an award winning airline. They will enjoy premium services including refreshments on board, convenient schedules, on time departures, minimum 20kg baggage allowance and many other benefits. The 4 Malaysia Airlines low fares choices, with the exception of MHlow Fares which is a promotional fare, are available for purchase at www.malaysiaairlines.com, Malaysia Airlines' ticketing offices, and travel agents. In the website, the MHlow Fares will be indicated in red color. (Malaysia Airlines)
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