Malaysia Tourism Wins AME Gold Award and Pronounced Value-For-Money DestinationMalaysia tourism has won a gold award in the “Best Sustained Success” category for its highly-acclaimed “Malaysia Truly Asia” campaign at the Asian Marketing Effectiveness (AME) Awards 2009 in Hong Kong. Tourism Malaysia Director for Hong Kong, Zaliha Zainuddin, accepted the award on behalf of Tourism Malaysia. The campaign was launched in 1999 and had since won more than 20 top international awards. Last year, the Malaysia Truly Asia campaign won the AME gold award in the Best Long-term Marketing Brand category. The Acting Director General of Tourism Malaysia, Dato’ Amirrudin Abu, said that Tourism Malaysia was truly honoured to receive the accolades from AME. “The award is a significant recognition of the accomplishment by Tourism Malaysia team and our partners in promoting and positioning Malaysia tourism as a destination that embraces the best of Asia. The award is also a reflection of our dedication towards excellence in the hospitality industry,” he said. The AME Awards are held annually by the Media magazine and recognize productive marketing campaigns that deliver a return on investment and redefine enterprises. Malaysia Tourism is a Value-For-Money Destination in Global Tourism Industry Malaysia has emerged as the fourth most price competitive country in the world in the travel and tourism industry out of 133 countries surveyed. The top three countries listed in the price competitiveness pillar were Egypt, Brunei Darussalam and Indonesia. In terms of the overall travel and tourism competitiveness index 2009, Switzerland is ranked first out of the 133 countries, followed by Austria and Germany, the same top three countries for the past three years. High marks were given based on their rich cultural resources, tourism and ICT infrastructure, environmental sustainability, ground transport infrastructure, safety and security, quality of human resource and policy, rules and regulations in tourism industry. Malaysia tourism is ranked 32nd overall in TTCR 2009, which is behind four Asian countries, namely Singapore (10th), Hong Kong SAR (12th), Japan (25th) and Korea Republic (31st). In the Asia Pacific region, Malaysia is ranked 7th, ahead of Thailand (8th), China (10th) and Indonesia (15th). The TTCR 2009 highlighted Malaysia's rich natural resources (ranked 21st), such as the oldest rainforest in the world and two World Heritage Natural Sites, both located on the island of Borneo. The report also applauded Malaysia's efforts to preserve the cultural heritage while supporting the development of new hotels, convention centres, and tourist attractions. An example of the successful promotion of Malaysia's historical and national heritage was the inclusion in 2008 of the historic cities of Melaka and Georgetown in the UNESCO World Heritage list. In addition, Malaysia's presence in all major international tourism fairs (ranked 1st) was highly commended as was our commitment in prioritizing the tourism sector (ranked 23rd in the related pillar). Malaysia tourism was also ranked high for its effective destination-marketing campaigns (ranked 12th) and excellent product branding. Further, Malaysia ranked 28th for ground transport infrastructure, with its roads and railroads particularly noted for their high quality. Malaysia's policy environment is considered highly conducive to the development of the sector (ranked 9th) which is ranked after Singapore (1st), Hong Kong (2nd), Ireland (3rd), Denmark (4th), Canada (5th), Finland (6th), Sweden (7th), and Jamaica (8th). Malaysia requires tourist visas from very few countries (ranked 1st in related pillar) making the country an accessible destination for tourists from almost all United Nation countries. MICE (meetings, incentive, conference and exhibition) strategies are also part of the Malaysian government's plan to enhance the travel and tourism infrastructure by providing adequate accommodation and meeting rooms with large capacities, equipped for business meetings in different hotels and convention centers. At the moment, Malaysia hosts an average of 82 international fairs and exhibitions every year, and is ranked 30th on this indicator. (Tourism Malaysia)   "Fired Travel Agent Reveals How To Get Dirt Cheap Airfare Tickets!" The secrets exposed here will exceed your wildest of expectations. Manipulate airline companies' ticket pricing computer systems to give you $1,000's of discounts on your ticket. Earn free vouchers for airfare tickets just from making a phone call and without ever even flying at all! The KEY to traveling for cheap, and how to use this knowledge to get the biggest bargains!My Airfare Secrets »
|
on the left side of every page and use this to sign up for the regular publication. If you're not sure what RSS is, just click the "?". Our goal is to provide you with the most current and relevant Malaysia tourism information.