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Tony Fernandes of AirAsia Named Airline CEO of the Year

AirAsia Group CEO Tony Fernandes received the Airline CEO of the Year Award for 2009 from Jane’s Transport Finance magazine.

The award was presented to Tony for successfully leading AirAsia, which has grown into the world’s best low-cost airline and Asia’s largest. Under Tony’s leadership, the airline flew more than 75 million guests in less than eight years.

Jane’s Transport Finance magazine is a UK-based provider of market intelligence and integrated solutions to the transport, public safety, defense, security and law enforcement sectors in more than 180 countries. The publication gives awards annually to outstanding achievers in the airline, airport, rail, road and shipping sectors.

“The award recognizes the vision of Tony Fernandes and AirAsia’s success in the toughest airline market in decades,” Jane’s Transport Finance said.

AirAsia’s success story and its skillful maneuvering of the global economic downturn have drawn applause in transportation and related sectors across the globe. AirAsia has achieved in eight years what other airlines achieved in much longer timeframes. Unlike many other airlines – both legacy and low-cost carriers – that have contracted operations due to the difficult economic climate, AirAsia has gone on expanding its fleet, opening new routes and hiring more staff.

Tony Fernandes attributed his win to his staff of 6,500 and AirAsia’s culture of innovation.

Tony said, “I’ve come this far because of the support of AirAsia’s incredible staff, who inspire me, and our culture of innovation in the workplace. We have grown AirAsia together, with everybody pitching in with ideas, actively finding new ways to increase efficiency, improving services by effectively combining technology and the personal touch, and aggressively and smartly marketing our brand. We have revolutionized air travel so that now everyone can fly.”

Tony has led AirAsia into the world stage through innovative marketing that includes the offering of revolutionary low fares that come with premium products and services. With the AirAsia slogan of Now everyone can fly, Tony led AirAsia’s growth from an airline with a fleet of two aircraft and a staff of 250 to an airline with approximately 82 aircraft, approximately 120 routes to more than 60 destinations across Asia, and a staff of 6,500.

Now, travelers are able to enjoy great flight frequencies and a route network that spans across the ASEAN region (Malaysia, Indonesia, Thailand, Cambodia, Myanmar, Laos, Vietnam, Singapore, Brunei and the Philippines), China, India, Bangladesh, Sri Lanka and Australia. Through low-cost long-haul affiliate AirAsia X, which Tony founded, AirAsia guests are also able to connect to Australia, northern China, Taiwan, UK and the Middle East.

A believer in staff empowerment, Tony Fernandes has led efforts in improving staff efficiency. The airline has invested millions of dollars in quality improvement measures that include the running of its world-class training center, the AirAsia Academy, which implements trainings to ensure high quality service and supports new knowledge acquisition. (AirAsia)




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